Pueblo de Panay Township: A Model Masterplanned Community in the Philippines

The firm was recognised with the Masterplan Development of the Year - Philippines at the Real Estate Asia Awards 2023. 

Pueblo de Panay Township, a township development in Roxas City, Capiz, Panay Island in the Philippines, was masterplanned by Singaporean premier urban planning firm Surbana Jurong. It has emerged as an exceptional example of a well-designed, mixed-use development despite being located outside of the Philippines’ major cities. With its focus on “Life. Work. Balance.”, the township seamlessly integrates residential, commercial, and recreational areas, creating a harmonious environment for its residents and locators. Recognised as the Masterplan Development of the Year - Philippines at the Real Estate Asia Awards 2023, Pueblo de Panay Township showcases innovative urban planning and promotes inclusive growth through sustainable development in the Philippine countryside. 

Owned and developed by Pueblo de Panay, Inc., lauded for its relentless pursuit of their mission to be a meaningful catalyst in the communities in which they do business by creating investment and employment opportunities, the township spans 670 hectares and is the largest masterplanned community in Central Philippines. Its location right in the centre of the country, just an hour's flight from the Philippines’ capital Metro Manila, makes it a perfect expansion site for business continuity purposes, especially with the government’s direction to decentralize and push more investments to the countryside. 

Pueblo de Panay Township has generated over 6,000 jobs through its diverse range of business locators. Their focus on the Information Technology-Business Process Management (IT-BPM) industry and ancillary services has been instrumental in driving economic growth in the region. Pueblo de Panay TechnoPark, the first and only Philippine Economic Zone Authority (PEZA)-accredited IT-BPM Park in Northern Panay Island, has become a hub for innovation and technology and has helped Roxas City, Capiz to be recognized as one of the Philippines’ 25 Digital Cities. Being recognised as a special economic zone means being able to provide locators certain tax incentives and perks, which adds value to its offerings to potential tenants. 

In addition to the IT-BPM sector, Pueblo de Panay Township is home to residential subdivisions and condominium buildings, educational institutions, a light agro-industrial park, retail establishments, restaurants, hotels, and government offices. Rooted in a holdings company going on its 34th year in the real estate business, Pueblo de Panay’s wide range of products and services has provided options and opportunities for people from all walks of life to achieve their dreams and reach for their highest potential. 

Moreover, its expansive natural green spaces and picturesque views have made it a preferred destination for community and sports events. The township has hosted national marathons, triathlons, biking events, and local gatherings, attracting sports enthusiasts from near and far. The emphasis on outdoor spaces and recreational facilities reflects the township's commitment to promoting a healthy work-life balance. 

Looking ahead, Pueblo de Panay Township has ambitious plans for growth and expansion. The development of the second and third IT-BPM buildings in the TechnoPark, along with the upcoming 5,000-seater Capiz Convention Center, the University of the Philippines Visayas - Roxas Extension building, and the University of Perpetual Help System campus, will further enhance the township's offerings. It is also targeting to serve a chunk of the data centre market, considering its vast size ideal for hosting huge warehouse-type buildings and is open to lease, sale, or joint venture arrangements. Continued development of residential and commercial areas, as well as the creation of more parks and establishments, will solidify Pueblo de Panay Township's reputation as a leader in countryside development in the province of Capiz. 

Honoured as the Masterplan Development of the Year - Philippines at the Real Estate Asia Awards 2023, Pueblo de Panay Township stands as a testament to exceptional urban planning and sustainable community development. As it continues to expand and evolve, the township is poised to shape the future of sustainable and balanced living in the region. Through job creation, innovation, and a deep sense of commitment to its community, Pueblo de Panay Township has become a model for driving inclusive growth through countryside development in the Philippines.